WPP's Xaxis buys ActionX
WPP has announced that its programmatic media and tech firm Xaxis has acquired the mobile app and cross-screen targeting platform, […]
Articles By: Chris Bowden 
Millward Brown hires Bloomfield
Jane Bloomfield, formerly head of innovations at Hall & Partners, has joined the company as brand development director.
Organisational obstacles preventing improved customer experience
New research from the Economist Intelligence Unit claims that organisations are struggling to create a seamless experience for customers, despite […]
Facts International to support ComRes in general election polling
Facts International will conduct telephone interviews in the run up to the election to support ComRes in voting intention and […]
SPA Future Thinking rebrands
The business intelligence research consultancy, founded in 2010, has rebranded as Future Thinking.
TV loses out to mobile and digital in latest GMI
Marketing optimism remains at a high level in March’s Global Marketing Index, with a 0.4 point rise in the headline […]