Product perceptions rebrands
Consumer and sensory research agency, product perceptions, has changed its name to PPL Insights.
Articles By: Chris Bowden 
Tech more popular than cars for Gen Y
The majority (65%) of UK millennials think the latest smartphone are of more value and use than the most recent […]
NatCen names Doggett as interim COO
Phil Doggett will take up the position on April 13, replacing Penny Young who leaves to join the House of […]
Broadcast industry 'wasting data potential'
TV companies are largely failing to put audience and user data to good use, according to a white paper from […]
Loyalty programmes 'more important for brand loyalty than value for money'
Enrolment levels in consumer loyalty programmes in the US have reached an “all-time high”, according to a new report.
Majority of advertisers now have mobile optimised sites
More than 80% of the top 250 UK advertisers has a mobile optimised site according to a survey from the […]