Articles By: Chris Bowden

Directions Research makes three new hires

Directions Research has appointed Austin Hatch as onsite project manager at its Minneapolis office as part of a number of […]

National Readership Survey to be replaced

The Publishers Audience Measurement Company (PAMCO) is to replace the NRS next year as the organisation overseeing audience figures for […]

UK digital adspend hits £7.2bn

The record figure was reached following a 14% increase in 2014, according to the latest IAB figures.

WPP's Data Alliance and Facebook in global partnership

Multi-year partnership allows marketers to activate WPP data assets within Facebook for segmentation and targeting.

Confirmit launches mobile CAPI tool

CAPI for Android is an interviewer based app that allows interviewers to conduct surveys without an internet connection.

Read Group to re-launch Research Opinion Poll

Research Opinion Poll is a lead generation platform that collects customer information, including key demographics and buying behaviour.