Articles By: Chris Bowden

RealityMine appoints Spaeth and Sylvester

Market research tech company RealityMine has hired co-partners of US outfit, Sequent Partners, to chief officer roles.

First head of insight for Demographix

Demographix, the online research tools developer, has appointed Gina Lee-Young as its first-ever head of insight.

Consumers use average of five devices when making purchases

Omni-channel has become a consumer expectation as an average of five devices are used by shoppers when making a purchase […]

Young voters still influenced by traditional media

Traditional media still has the most influence on 18- to 24-year-old voters, with 62% citing TV followed by 14% for […]

ComScore adds Trust Profiles

ComScore has started its roll out of Trust Profiles, a collection of comScore ad metrics, so clients can see how […]

IRI adds Innovation Solution Portfolio

Retail and healthcare data company, IRI, has launched a suite of solutions including one for new product concept testing, building […]