Articles By: Chris Bowden

Kantar and comScore start joint measurement offering

Kantar Media and comScore have announced a joint offering for cross-media audience measurement, the first to come from their strategic […]

Digital-focused research association launches

Digital Insight Network is a global research association focused purely on digital methodologies.

JWT forms new research and analytics group

The Intelligence Group brings together three existing specilities within JWT: Sonar, Analytics and The Innovation Group.

Ad value boosted by newsbrand context

Consideration to purchase brands advertised across newsbrand platforms increased by up to 38% for readers than non-readers, according to research […]

CIE hires across the group and rejigs at Opinion Leader

Chime Insight & Engagement Group (CIE) has made eight appointments across its businesses including Facts International, CIE Commercial, Watermelon, Cherry […]

Labour loses on 'leadership' association with party political broadcast

Labour’s election broadcast starring actor Martin Freeman, but omitting Ed Miliband, weakened its association with ‘leadership’, according to a neuroscience […]