DJS Research launches university alumni relationship services
Its new offer, alumnus, is intended to allow universities to benchmark their alumni relationship metrics and to establish drivers of […]
Archive for 2015
Connected TV adspend set to grow despite 'lack of reliable measurement'
While connected TV advertising budgets remain small in the US, 48% of advertisers who use the medium plan to spend […]
Razorfish acquires Australian data analytics consultancy
Razorfish Global has acquired 2DataFish, an Adobe data analytics and marketing optimisation consultancy in Australia and APAC.
Britons 'overestimate the bad behaviours of other people'
A new survey from Ipsos MORI and the Behavioural Insights Team show that we think more people are avoiding tax […]
Marketing focus remains on digital and mobile
The latest Global Marketing Index (GMI) has revealed that global marketing activity is expanding at a steady pace, with a […]
Toluna launches mobile survey app
Toluna Mobile Member App allows users to participate in surveys on-the-go, as well as to post their own questions to […]