Archive for 2015

Starcount names Yates as director of strategy and partnerships

Data and trend aggregator Starcount has hired Mick Yates, former head of international markets and business development at dunnhumby, as […]

Social media engagement rates decline

Marketers are posting more on social media but have seen engagement rates drop off in the past year, according to […]

FreshMinds launches ideation product

Spark is designed to assist brands in the early stages of the innovation process by “fuelling ideation for new products […]

Gooding named as Pamco chair

The newly-created Publishers Audience Measurement Company (Pamco) has named Aviva’s Jan Gooding as chair and Ipsos Mori as its audience […]

Economic policy based on behaviour assumptions

Matthew Hancock MP said the edifice of economic policy was built on an assumption of how should people behave rather […]

'Definitive' figure of daily time spent online is two hours 51 minutes

The IAB UK and UKOM have published a ‘definitive’ figure to remove “any confusion around the conflicting sources claiming to […]