Ex-P&G and L'Oreal exec joins IRI
IRI has hired Ignacio Marinas Monsalve as vice president of Strategy International.
Archive for 2015
Consumers almost as willing to share data as pay for services
Almost as many consumers in Europe would prefer to share personal data with communication service providers than would prefer to […]
YouEye launches end-to-end qual solution
New platform allows users to design and program studies, source panels and execute research projects, as well as automatically coding […]
Rise of digital devices drives 'screen-stacking' in APAC
54% of APAC residents ‘screen-stack’ — simultaneously engaging in other digital activities while watching TV — peaking at 79% in […]
People more open to new brands following 'life events'
New research has indicated that people are more open to trying new brands following ‘life events’ such as moving house, […]
News Corp buys Unruly in £100m+ deal
Rupert Murdoch’s News Corp has acquired social video ad platform Unruly in a deal worth more than £100 million.