Archive for 2015

Research Panel Asia rebrands to dataSpring

Research Panel Asia (RPA) has renamed to dataSpring following the merger of RPA with Marketing Applications in July this year.

eDigitalResearch launched text analytics tool

Voice of the customer research company eDigitalResearch has released HUB Text Analytics, its latest real-time insight platform.

Dunnhumby and Toluna partner on behavioural attitudinal research

Dunnhumby has selected Toluna’s technology platform to power its behavioural attitudinal research platform, dunnhumby BAR.

Consumer trust in traditional advertising declines in UK

A new study reveals that most forms of advertising and communication have seen a decline in trust among UK consumers […]

Twitter users 'interested in messages rich in informational content'

A new study published in the Journal of Advertising Research reveals that information and emotion are key to brand engagement […]

Gartner acquires Capterra

Global tech research and analysis company, Gartner, has announced its purchase of software advisory company Capterra.