Archive for 2015

ComScore makes senior APAC appointment

Xinyu Huang has been appointed senior vice president, managing director of Greater China at comScore.

Cross-media, multi-device media the norm

People are consuming an increasing number of channels across multiple platforms and devices with 87% consuming two or more media […]

ResearchBods hires data scientist

Amanda Otley has joined the company in a brand new role, working closely with the client services and data teams […]

Research Now adds IRI ProScores to 1m panellists

One million of Research Now’s consumer panellists have been appended with IRI ProScores, a purchase-based predictive shopper insights solution.

Gilthorpe joins d.fferento/ogy

Lizzie Gilthorpe has joined research and technology company d.fferento/ogy from Sparkler as business strategist.

Mobile best for ad engagement

Neuroscience research shows that how people engage with advertising content is affected by which device they are watching on.