Image authenticity affecting brand perception
With 1.8 billion photos shared globally every single day the age of the image is upon us and brands must […]
Archive for 2015
The continuing rise of super-selectivism
UK — The combination of scepticism, marketing savvy and online filtering has fed the continuing rise of super-selectivism, says Ben […]
The role of brands in public campaigns
UK — The involvement of brands in public campaigns has benefits for all involved, said Ben Toombs of TNS BMRB […]
Brits feel less European than any other EU citizens
As many as 64% of people in the UK deny feeling in any way European, the highest percentage of any […]
Nielsen and Digimarc to extend digital watermarking
Nielsen has partnered with digital watermarking company Digimarc to make watermarks available for applications beyond audience measurement.
SMI updates mobile eye tracking with automated analysis
SMI has developed an automated analysis solution for mobile eye tracking data, based on computer vision algorithms.