Using behavioural economics principles such as scarcity, social proof and loss aversion can improve the effectiveness of outdoor ads, new […]

Mellissa Cameron has been hired as director of sales for Methodify, its research automation platform.

Verto Cross-Media Watch, which collects media content information and combines it with census-level market data, is being piloted in Europe.

Dennis Wong is promoted to managing director replacing James Pike who moved to Bohemia.

Allan Shaw takes over as managing director from Julian Simpson, the company’s founder.

Data marketing company Experian Marketing Services has hired Bridget Bidlack to lead its global product management.