Archive for 2015

/ January 13, 2015 9:01 AM

UK shoppers more 'phy-gital' than those in the US

70% of UK shoppers say they combine online and in-store purchases, according to a new study from Mindtree.

/ January 9, 2015 9:01 AM

Dun & Bradstreet buys NetProspex

Dun & Bradstreet has bought NetProspex, the Massachusetts-based B2B data management company.

/ January 9, 2015 9:01 AM

Data incompetence contributed to 'under-performing campaigns' in 2014

New research claims that 75% of marketing strategies in 2014 under-performed, partially due to marketers’ incorrect use of data leading […]

/ January 9, 2015 9:01 AM

US regulator warns of risk of 'ubiquitous data collection'

The rise of the Internet of Things (IoT) and the associated collection of huge volumes of data poses a risk […]

/ January 9, 2015 9:01 AM

BARB launches broadcast measurement training sessions

IPA-accredited training sessions, BARB Boot Camp, are designed to help the media and advertising industry “better understand the strength of […]

/ January 9, 2015 9:01 AM

Tesco reportedly exploring sale of dunnhumby

The ailing supermarket group is looking to sell its assets to fund lower prices in response to the biggest crisis […]