Archive for 2015

Twitter activity 'could indicate success' of new TV shows

A new study from Nielsen suggests Twitter activity surrounding new TV shows ahead of their autumn premieres could be an […]

Greg Treat joins Dialsmith

Treat joins as a project consultant on its Perception Analyzer research consulting team.

Creative industries upbeat for the coming year

Increased digitisation, changes to UK tax and investment rules, and educational schemes are among the reasons cited by creative industry […]

BrainJuicer ranks emotive advertising

Research agency BrainJuicer has launched this year’s FeelMore50, its global ranking of the top 50 ads which sees Leo Burnett […]

Marketing Sciences promotes four

Promotions include both Deborah Hall and Gerry Curtis being promoted to research director.

Millward Brown Digital partners with Snapchat

Partnership saw the agency measure the first six advertising campaigns to appear on Snapchat.