Despite the popularity of discount grocers such as Lidl and Aldi, shoppers buying FMCG in Europe are largely influenced by factors other than price according to Kantar Media’s TGI Europa study of shoppers in Britain, Germany, France and Spain.
Despite the popularity of discount grocers such as Lidl and Aldi, shoppers buying FMCG in Europe are largely influenced by factors other than price according to Kantar Media’s TGI Europa study of shoppers in Britain, Germany, France and Spain.