Allyson Kuper has joined the marketing analytics company as a consultant.

Data from Keller Fay’s TalkTrack programme indicates quality of word of mouth (WOM) for UK supermarket brands is closely reflected […]

Laurent Flores has been announced as the new president of The European Society of Opinion and Market Research (Esomar), taking […]

Publicis Groupe has bought US marketing consultancy group Sapient for $3.7bn to further build its digital offering.

Andrew Littlewood and Adam Wilson have both joined the company from FreshMinds.

Macromill, the largest online research provider in Japan, and MetrixLab, the marketing insights and analytics company, have announced they are […]