$20m funding for Chinese digital marketing measurement firm
CHINA— Digital marketing measurement firm Moment Systems has raised US$20m in a series B financing round involving WPP Digital and […]
Archive for 2011
Alterian rejects £50m takeover offer from SDL
UK— Marketing analytics software business Alterian has rejected an informal offer from web content management and translation software maker SDL, […]
EU trade orgs lobby European Commission to ban ‘sugging’
BRUSSELS— Trade bodies Efamro and Esomar have written to the European Commission calling for rules that would ban companies from […]
Chevignon to lead YouGov operations in France
FRANCE— YouGov has appointed former Nielsen executive Julien Chevignon to lead its French operations based in Paris.
Planet Retail hires Ipsos Mori shopper chief Cowan
UK— Retail analyst Planet Retail has appointed Ipsos Mori’s Lindsay Cowan as chief knowledge officer.
Facts International grows call centre
UK— Facts International has expanded its call centre after winning new work from clients including Chartis and Greenflag and commissions […]