Archive for 2011

/ October 24, 2011 4:05 PM

Alterian rejects £50m takeover offer from SDL

UK— Marketing analytics software business Alterian has rejected an informal offer from web content management and translation software maker SDL, […]

/ October 24, 2011 4:05 PM

$20m funding for Chinese digital marketing measurement firm

CHINA— Digital marketing measurement firm Moment Systems has raised US$20m in a series B financing round involving WPP Digital and […]

/ October 24, 2011 4:05 PM

Chevignon to lead YouGov operations in France

FRANCE— YouGov has appointed former Nielsen executive Julien Chevignon to lead its French operations based in Paris.

/ October 24, 2011 4:05 PM

EU trade orgs lobby European Commission to ban ‘sugging’

BRUSSELS— Trade bodies Efamro and Esomar have written to the European Commission calling for rules that would ban companies from […]

/ October 21, 2011 1:42 PM

Ex-ComScore CPG specialist joins Perception Research Services

US— Shopper research agency Perception Research Services International has appointed Mary Cooper as vice president of account management.

/ October 21, 2011 1:42 PM

Econsultancy launches survey of Australian digital marketing

AUSTRALIA— Digital marketing and e-commerce information site Econsultancy is launching a survey on the state of digital marketing in Australia.